Building one success at a time
Social media is very much like building a brand, you start internally creating a socially aware company, this is done through education and thought leadership; most employees are proud of their brand, and as such, we need them to feel equally proud of our social networks.
At present you maybe unable to harness the full power of social media; however, we can use this time to build a stronger foundation, which will make our future steps flow considerably smoother.
I will break this down into four basic points and use one team as our example.Sales Team
Reason for using social media
Education step one
How to use social media and harness the power of deepening our client relationships, gaining client acquisitions and promoting events
Assisting team leaders
Help team leaders to develop their profiles and networks, allowing them to demonstrate thought leadership to their team members
Education step two
Using social as a learning research tool
Whilst the sales teams are going through the above process, marketing can take the opportunity to do the following points:
Become more proactive within the social media forum
Deepen our listening and learning
Organise and tidy our embassies
Push our SM plans across the teams
Once the moving forward has taken hold, a fully loaded social media strategy roadmap should be followed.