Building one success at a time
Social media is not entirely about engaging with predisposed web content; it is also about creating a buzz around trends within our specific market place. These trends should not be specific to our products, more connected to our field of expertise. This is where continuing research is imperative, enabling us to create more thought leadership content, thus providing our customers with further reason to engage with us. The other benefit of creating thought leadership content is that it assists with search engine optimisation.
Below we examine the Twitter relationship and how we can use this tool for delivering thought leadership and creating further engagement. Twitter only allows 140 characters per Tweet, which means that we have to think of the best way to improve/simplify our engagement and potentially drive our customers’ behaviour patterns.
Creating a Tweet
Image Tweets have higher interactions than standard text Tweets, with this in mind, creating infographics explaining complex information would improve our engagement.
- 230+ million monthly active users
- 500 million Tweets are sent per day
- 76% of Twitter active users are on mobile
- 77% of accounts are outside the U.S.
- Twitter supports 35+ languages
- Vine: More than 40 million users